{"title":"Softee","description":"\u003cp\u003eSoftee hair care in Australia. Grease, gels and treatment staples at prices that make stocking up easy. Express shipping Australia wide, free over $90.\u003c\/p\u003e","products":[{"product_id":"softee-hair-food-with-vitamin-e-141g-australia","title":"Softee Hair Food with Vitamin E (141g \/ 5oz)","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e🍯 Softee Hair Food with Vitamin E (141g \/ 5oz)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe classic nutrient-rich treatment for resilient hair.\u003c\/span\u003e\u003cspan\u003e Softee Hair Food is an intensive, light-weight pomade designed to feed your hair and scalp with essential moisture. Enriched with \u003c\/span\u003e\u003cspan\u003eVitamin E\u003c\/span\u003e\u003cspan\u003e, this formula acts as a powerful antioxidant that helps repair damaged follicles, reduces inflammation, and encourages healthy hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for the \u003c\/span\u003e\u003cspan\u003eAustralian climate\u003c\/span\u003e\u003cspan\u003e, this moisture-sealing hair food provides a protective barrier against environmental dryness, making it a \"must-have\" for daily maintenance of natural coils, braids, and chemically treated hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003e✨ Why It’s a Staple in the \"Aunty Cherish\" Collection:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVitamin E Enrichment:\u003c\/span\u003e\u003cspan\u003e Deeply nourishes the scalp and hair shaft to improve elasticity and prevent the brittleness that leads to breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMoisture Sealant:\u003c\/span\u003e\u003cspan\u003e Ideal for the \"O\" (Oil) or \"C\" (Cream) step in your L.O.C. method to lock in hydration for days.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eScalp Health Hero:\u003c\/span\u003e\u003cspan\u003e Helps soothe dry, itchy scalps and creates an optimal environment for hair to grow stronger and faster.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVersatile Styling:\u003c\/span\u003e\u003cspan\u003e Perfect for smoothing edges, adding shine to braids, or revitalizing dull hair without a heavy, greasy buildup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eDaily Protection:\u003c\/span\u003e\u003cspan\u003e Shields hair from the drying effects of heat styling and the harsh Australian sun.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Softee","offers":[{"title":"Default Title","offer_id":51747972809011,"sku":"0715","price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/71izc5-qOML.jpg?v=1764937866"},{"product_id":"softee-extra-hold-protein-styling-gel-907g-32oz","title":"Extra Hold Protein Styling Gel","description":"","brand":"Softee","offers":[{"title":"907g (32Oz)","offer_id":52624198467891,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/IMG-7687_2439365c-63ba-49c1-b0dc-ba785c70c639.png?v=1762072205"},{"product_id":"softee-coconut-oil-hair-scalp-conditioner-340g","title":"Softee Coconut Oil Hair \u0026 Scalp Conditioner 340g","description":"\u003cp\u003eLightweight coconut oil formula that softens hair, moisturises the scalp and adds shine. Ideal for dry, brittle or protective styles. 340g.\u003c\/p\u003e","brand":"Softee","offers":[{"title":"Default Title","offer_id":52750766735667,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/softee-coconut-oil-conditioner-340g-front_jpg.jpg?v=1764523528"},{"product_id":"softee-jamaican-black-castor-oil-flaxseed-gel-227g","title":"Softee Jamaican Black Castor Oil \u0026 Flaxseed Gel -227g","description":"\u003cp\u003eSoftee Jamaican Black Castor Oil \u0026amp; Flaxseed Gel keeps updos, twists, and coils looking sharp without flaking. Wheat protein and castor oil nourish and strengthen hair while promoting growth. Alcohol-free formula conditions as you style. Apply to damp or dry hair for effortless protective styling that lasts.\u003c\/p\u003e","brand":"Softee","offers":[{"title":"Default Title","offer_id":52938287677747,"sku":null,"price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/Product_Images_20_d27436f3-2a35-408f-b2c5-7581f8aa1485.jpg?v=1768086485"},{"product_id":"softee-african-shea-butter-scalp-conditioner-148g","title":"Softee African Shea Butter Scalp Conditioner - 148g","description":"\u003cp\u003eSoftee African Shea Butter Scalp Conditioner restores shine and manageability to chemically treated hair with West African shea butter.\u003c\/p\u003e\n\u003cp\u003eRich in phytosterols, vitamins, and natural moisturising fractions, this conditioner deeply nourishes the scalp and strengthens hair. \u003c\/p\u003e\n\u003cp\u003eTrusted for generations, shea butter's healing properties help repair damage and enhance softness. Ideal for protective styles and everyday maintenance.\u003c\/p\u003e","brand":"Softee","offers":[{"title":"Default Title","offer_id":52938292658483,"sku":null,"price":8.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/Product_Images_23_bc1a3b98-d45d-4f50-a9a9-f4d96ab26c88.jpg?v=1768086485"},{"product_id":"softee-bergamot-hair-dressing-pomade-141g","title":"Softee Bergamot Hair Dressing Pomade - 141g","description":"\u003cp\u003eSoftee Bergamot Hair Dressing Pomade keeps braiding hair soft and moisturised while preventing dryness and breakage.\u003c\/p\u003e\n\u003cp\u003eThis lightweight pomade aids styling, making it easier to shape and maintain protective styles. Perfect for conditioning and it reduces frizz.\u003c\/p\u003e","brand":"Softee","offers":[{"title":"Default Title","offer_id":52938294231347,"sku":null,"price":6.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/Product_Images_25_1e0fdae3-432f-459b-b1fb-4a750a265ea1.jpg?v=1768086485"},{"product_id":"softee-hair-food-vitamin-e-340g-value-size-australia","title":"Softee Hair Food With Vitamin E - Value Size (340g \/ 12oz)","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003e🍯 Softee Hair Food With Vitamin E – Value Size (340g \/ 12oz)\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDouble the nutrition for stronger, healthier hair.\u003c\/span\u003e\u003cspan\u003e The 340g value-sized tub of Softee Hair Food is the ultimate cost-effective solution for households that prioritize hair health. Infused with a high concentration of \u003c\/span\u003e\u003cspan\u003eVitamin E\u003c\/span\u003e\u003cspan\u003e, this intensive pomade acts as a deep-penetrating treatment that nourishes the scalp and repairs damaged hair fibers from the inside out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned to combat the drying effects of the \u003c\/span\u003e\u003cspan\u003eAustralian climate\u003c\/span\u003e\u003cspan\u003e, this moisture-locking hair food provides long-lasting shine and protection, ensuring your natural curls, coils, and protective styles stay vibrant and resilient.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003e✨ Why the 340g Value Size is a Must-Have:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAntioxidant Powerhouse:\u003c\/span\u003e\u003cspan\u003e Vitamin E helps to neutralize free radicals that damage hair follicles, promoting faster growth and reducing hair thinning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSuperior Moisture Sealant:\u003c\/span\u003e\u003cspan\u003e The perfect final step to \"lock in\" hydration. It prevents water loss from the hair shaft, which is critical in high-heat areas like \u003c\/span\u003e\u003cspan\u003eCairns\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFamily-Sized Value:\u003c\/span\u003e\u003cspan\u003e At 340g, this tub is perfect for daily use on multiple hair types within the family—from kids' braids to natural adult coils.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eScalp Revitalization:\u003c\/span\u003e\u003cspan\u003e Soothes dryness and flaking on contact, creating a healthy, lubricated environment for natural hair to thrive.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAll-Purpose Styling:\u003c\/span\u003e\u003cspan\u003e A versatile \"everything\" balm—use it for smoothing edges, adding luster to locs, or as a protective base before heat styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Softee","offers":[{"title":"Default Title","offer_id":53069619790131,"sku":null,"price":15.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/0074\/3987\/files\/Softee_Hair_Food_With_Vitamin_E_-_Value_Size_340g_12oz.jpg?v=1771649670"}],"url":"https:\/\/auntycherish.com.au\/collections\/softee.oembed","provider":"Aunty Cherish","version":"1.0","type":"link"}